The weather wasn’t the only thing heating up this May and June. Q2 also marked the start of the summer season, and with that, the premieres of several talent competition programs. Along with the new season of NBC’s “America’s Got Talent,” came NBC’s “World of Dance,” FOX’s “So You Think You Can Dance?” and FOX’s “The Four: Battle for Stardom.” In June alone, new episodes of those four shows earned a combined $76.9 Million. Looking at market share, Comcast Corp. was the largest TV network group by Entertainment revenue in Q2 at 19%. That’s followed by Discovery, Inc (including Scripps Network Interactive, which it acquired in March) at 15%, Viacom, Inc at 14%, Time Warner, Inc at 10%, CBS Corp. at 9%, The Walt Disney Co. at 9%, A&E Television Networks at 7%, and 21st Century Fox at 6%. It’s a highly consolidated market where the top eight media owners, all with greater than 5% market share, account for 88% of ad revenue. The top 12 media owners account for 98% of ad revenue.
Looking at advertiser categories across all platforms, each of the top five categories increased spend compared to last year. The Telecommunications industry was the largest spender in Q2, increasing 2% year-over-year. That is followed by Autos (10%), Prescription Pharmaceuticals (17%), Quick Serve Restaurants (23%), and Specialty Retailers (1%).