Looking at advertiser categories across all platforms – including TV, Digital, Radio, Out-of-Home, and Print – Autos remain the largest spender of the month, although only decreasing -1% YoY. That is followed by Telecom (-3%), Prescription Drugs (14%), Insurance (1%), and QSR (12%).
About Standard Media Index Standard Media Index is the most trusted source of advertising pricing and spend data in the marketplace. SMI accesses actual invoices from the world’s largest media buying groups, as well as leading independents, and then organizes that data to create a clear, granular, and easy-to-use database for our clients and agency partners. By aggregating this data, which accounts for 70%+ of all agency spend, SMI offers detailed ad intelligence across all media types, including Television, Digital, Out-of-Home, Print, and Radio. Data can be broken down by ad types, publishers, product categories, and other dimensions. Our data supports insights covering 32 countries around the world. For more information and resources visit www.standardmediaindex.com.