Standard Media Index (SMI), the advertising intelligence company bringing clarity to the ad industry, recently announced the addition of Meg Meurer Brossy to its management team, who will serve as its first-ever Senior Vice President of Client Solutions. Brossy brings more than two decades of developing, and leading, technology, analytics and media companies, building dynamic solutions for Fortune 100 brand advertisers, and helping companies understand the power of data and technology to advance their business objectives.
Brossy will be responsible for developing customized solutions for clients across the television, digital, and sports media landscapes. She will also lead SMI’s client-centric sales strategy, and work directly with CEO James Fennessy to expand SMI’s footprint throughout the media industry.
“Meg has a terrific track record in business development with a number of the most respected companies in the media sector. Her reputation precedes her as someone with tenacity, drive and the ability to propel market transformation and growth,” said Fennessy. “Meg’s knowledge of advanced data sets and media analytics, along with her relationships across all sectors of the media, make her the ideal person to help SMI expand its client base, and bring new digital and advanced TV insights to the market. We are delighted Meg has chosen to join SMI, and we are fortunate to have her expertise as we bring a raft of new products and solutions to the market as we head into 2018.”
“Data has proven to be one of the most powerful tools in today’s advertising and marketing landscape, and is transforming the way brands, content owners, rights holders and media companies do business. SMI’s unique dataset provides companies with the true competitive intelligence needed in today’s marketplace and gives them the knowledge to avoid negotiating “in the blind” without actual advertising spend data,” said Brossy. “Many companies are operating at a deficiency by using advertising data that rely on guesses or estimates. Today, accuracy is critical, especially when you are considering the $72 billion dollars being spent annually in the advertising ecosystem. The importance of not only internal, but competitive data, is essential to understand attribution and the optimal investment and allocation of media dollars needed to move the sales meter. I’m excited to be joining SMI, and am thrilled to be working alongside James, and the Rockstar team he’s assembled.”
Brossy’s appointment comes at a time of great expansion for SMI. Last fall, the company launched SMI AccuTV, which has become an industry standard for a clear view of advertising across the full National TV market. Since then, the company has also produced the most accurate program cost data, expanded custom attribution products and key partnerships with leading market research companies, and is gearing up to debut two new products - a new digital offering, creating the most granular view of competitive digital spend across platforms, and a predictive forecast of ad revenue from key media companies.
Prior to joining SMI, Brossy was VP Sales at Simulmedia, where she led sales efforts to general market advertisers. Before Simulmedia, she served as VP Client Solutions at Neustar Marketshare, and oversaw key relationships with Google, Facebook, Twitter, Turner, Bloomberg and Discovery. Brossy also previously led new business development for BrightlineiTV Partners, a leader in the OTT space. Earlier in her career, Brossy was the CMO at 24/7 Media, now Xaxis, a part of WPP. Prior to the digital age, she spent 15 years in the sports marketing industry.
Brossy currently serves as an advisory board member at BWG Strategy, is a board member at the Connecticut Alliance for Tennis and Education, and is a contributing writer for Huffington Post on behalf of Advertising Week. She earned a B.S. in Education from Tulane University, and holds an Executive MBA certificate from the Kellogg School of Management at Northwestern University.