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Hair and makeup artists are cut as Fox News trims staff in reorganization
September 16, 2020
Ever since the coronavirus outbreak forced many TV news anchors, correspondents and guests to broadcast from home, many of them have gone without the services of hair and makeup ar...
NFL Kickoff Game Reaps 'Double Digit' Ad Gain
September 11, 2020
Signaling a strong return for the NFL season, NBC Sports says Thursday night's "NFL Kickoff" game had “double digit” percentage gains in overall advertising revenues for the se...
ABC, CBS Prime-Time Scatter Prices Plummet Without Major Sports
September 11, 2020
CBS and ABC suffered lower prime-time scatter pricing in the spring and summer 2020 periods due to the cancellation or postponement of major sports events as a result of the COVID-...
'Thursday Night Football.' 'Monday Night Football' Could Change Networks in TV's NFL Rights Scramble
September 9, 2020
There’s more than a bunch of football games at stake as the National Football League gets set to kick off its 2020 season Thursday night....
Ad Revenue Declines in Q2 Exceed Initial Estimates For US, UK, Canada, Australia, New Zealand
September 8, 2020
New estimates reveal that advertising has been impacted more than initially estimated by the COVID-19 pandemic in five countries.
Second-quarter advertising revenues in the Unit...
NFL Providing All teams with fake crowd noise for 2020 season
September 7, 2020
The National Football League (NFL) has developed ‘club specific audio pallets’ for each franchise to use due to the absence of most fans in stadia for the 2020 season....
'You Just Can't Replace This Stuff:' Unflappable NFL Ad Sales March On
September 4, 2020
With less than a week to go before the 2020 NFL season kicks off in an uncharacteristically subdued Arrowhead Stadium, the ritual of selling off the in-game commercial inventory is...
IAB: US digital ad spend will grow 6% this year amid broader slowdown
September 3, 2020
Advertising executives expect spending on digital advertising in the U.S. will grow 6% this year, contrasting with an 8% decline for the broader ad market. Spending on traditional...
PwC Study: Global Media Entertainment revenues to sink 5.6% in 2020
September 3, 2020
Global media and entertainment revenue will sink 5.6% from 2019 ($120 billion) to $2.02 trillion in 2020 from the year before, according to PricewaterhouseCoopers (PwC), due to the...
Cable TV News Networks Grow 31% In Prime-Time Ad Revenue May-July, Fox News Tops
September 2, 2020
Advertising intelligence company Standard Media Index continues to grow its management ranks with the appointment of Jason Keown as vice president of marketing. In this new positio...
