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ABC, CBS Prime-Time Scatter Prices Plummet Without Major Sports

Author: Wayne Friedman
Publication: MediaPost

CBS and ABC suffered lower prime-time scatter pricing in the spring and summer 2020 periods due to the cancellation or postponement of major sports events as a result of the COVID-19 pandemic. Both networks see typically higher pricing levels during those periods.

CBS had to forego the NCAA’s Men’s Basketball Tournament (March-April) and The Masters PGA golf event (April). ABC had to do the same with NBA Finals (June).

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