IAB: Digital advertising records highest double-digit annual growth in 5 years
Author: Nadia Cameron
Publication: CMO Australia
FY21 results show all aspects of digital marketing reported double-digit expenditure increases.
Australia’s digital advertising sector has recorded its highest double-digit annual growth in five years in the face of the continuing COVID-19 pandemic, chalking up more than $11 billion in total spend for the FY21 financial year.
