Ad intelligence firm SMI expands to Canada


Author: Chris Powell
Publication: the message

Ad intelligence firm Standard Media Index has launched in Canada, with CEO James Fennessy (pictured) saying its goal is to become the standard currency for spending and pricing data.

First launched in Australia in 2009, SMI uses data pulled directly from media agency’s invoicing systems to offer what Fennessy describes as a “transformational” dataset for the Canadian market. SMI also has operations in the United Kingdom, United States and New Zealand.



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