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Ad Market Holds Steady In February, The Last ‘Normal’ Month For A While

Author: Joe Mandese
Publication: Media Daily News

Call it the calm before the advertising cuts storm, but the most recent data on the U.S. advertising marketplace shows it holding steady through February.

With a market index of 170, the U.S. Ad Market Tracker is up 2.4% from February 2019, although it is actually down 9.1% from February 2018, which included incremental ad spending attributed to NBC’s coverage of the 2018 Winter Olympic Games from Pyeongchang, South Korea, and was the best February since MediaPost and Standard Media Index began tracking U.S. ad demand.

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