Standard Media Index is now a Guideline company. Learn more

Advertisers Flock to Election Night

Author: Tiffany Hsu
Publication: New York Times

The companies that buy commercial time on the major broadcast networks and cable news channels are anticipating huge interest in election coverage on Tuesday — and a vote-counting process that spills even into the next night.

Advertising space between 6 p.m. Tuesday and 2 a.m. Wednesday is sold out at Fox News, said Jeff Collins, who heads ad sales for the network. More than a dozen companies have asked that their ads run during the election coverage, he said.

Standard Media Index is now a Guideline company

Learn more