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Advertisers Rush to TVs Debates, Election Coverage

Author: Brian Steinberg
Publication: Variety

What will it take to get movie studios to start running TV ads again? Maybe the 2020 election.

Big movie backers have in recent months largely stopped running their glitzy trailers on TV. Most significant releases have been postponed due to the coronavirus pandemic, and the Hollywood advertisers see little reason to bombard a national audience that may not be comfortable returning to theaters.

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