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Anglo Media Markets Lost Nearly $8 Billion In 2020

Author: Joe Mandese

Like much of the rest of the world, the 2020 pandemic-influenced ad recession had a pronounced impact on all of the major Anglo markets — the U.S., U.K., Canada, Australia and New Zealand — tracked by Standard Media Index (SMI), but there appears to have been less of a lag for the U.S. pulling out of it.

That is one of the main findings of SMI’s just-published Anglo Market Intelligence report, which shows ad spending across the five nations averaged an 8% decline during 2020 vs. what advertisers spent across those markets in 2019.

That’s the equivalent of a $7.6 billion decline in total ad spending, which was most pronounced during the second and third quarters of the year.

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