April ad spend likely to decline 25 to 30%: SMI

Author: Brittney Rigby
Publication: Mumbrellla

The April ad spend market is on track to decline 25 to 30%, according to early figures from the Standard Media Index (SMI).

Despite the dramatic drop, SMI AUNZ managing director Jane Ractliffe said more dire predictions of a 50 to 60% plunge “will just not happen”.