SMI – May ad spend smashes through pre-COVID levels

Author: Chris Pash
Publication: AdNews

Ad spend as measured by media agency bookings passed pre-COVID levels in May, with about $300 million in extra investment pumped into the market, according to the latest data from SMI (Standard Media Index).

Total ad spend was up 70.8% in May compared to the same month in the 2020 pandemic year and was 4.5%, or $30.7 million, higher than May 2019