Press

SMI reports Covid not impacting future demand, September nearly full! Australia’s advertising market continues its remarkable recovery from the Covid pandemic, reports SMI.

Media agency bookings grew 41.8% in July compared to the same month in 2020 – this was the fourth month in a row of growth beyond 40%, as measured by SMI (Standard Media Index).

FY21 results show all aspects of digital marketing reported double-digit expenditure increases.

Ad spend as measured by media agency bookings passed pre-COVID levels in May, with about $300 million in extra investment pumped into the market, according to the latest data from SMI.

Australia’s advertising spend recovery lagged behind the US, UK, New Zealand and Canada in the first quarter of 2021, as marketing in those four markets returned to pre-COVID-19 numbers.

SMI’s forward bookings detail shows the stronger demand will continue with the early April data up 20% (ex-digital) from last year’s COVID lows.

Metro TV advertising revenue growth is running 7% ahead of the same month last year, according to early numbers from Standard Media Index.

The Outdoor Media Association (OMA) has reported Australia’s Out-Of-Home (OOH) sector experienced a 24% dip in net media revenue for Q1 of 2021 compared to the same period in 2020.

Television continues to lead the way as the Australian media market recovers from COVID-19, and it was one of the few sectors that reported growth as ad spend fell 2.6% year-on-yea...

IPG Mediabrands has returned to the Standard Media Index in Australia after pulling out of the key industry metric in 2016.

Media agencies see the resurgence of television ad spend continuing as brands seek to grow market share and presence. The Standard Media Index numbers for February show overall TV ad spend up 8.5%, or $18 million, for the month.

Shopper Media appointed James Poole to the newly created role of Head of Platform, with a focus on enhancing the capability of the digital out-of-home (DOOH) network. The latest SMI data saw Shopper Media post 8.4% growth, the highest growth offline media company in real dollar terms for the second consecutive year.