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SMI latest: Tokyo Olympics pushed TV ad spend 42% higher in July
September 2, 2021
SMI reports Covid not impacting future demand, September nearly full! Australia’s advertising market continues its remarkable recovery from the Covid pandemic, reports SMI.

SMI - July ad spend up 40% despite lockdowns
September 1, 2021
Media agency bookings grew 41.8% in July compared to the same month in 2020 – this was the fourth month in a row of growth beyond 40%, as measured by SMI (Standard Media Index).

IAB: Digital advertising records highest double-digit annual growth in 5 years
August 23, 2021
FY21 results show all aspects of digital marketing reported double-digit expenditure increases.

SMI - May ad spend smashes through pre-COVID levels
July 1, 2021
Ad spend as measured by media agency bookings passed pre-COVID levels in May, with about $300 million in extra investment pumped into the market, according to the latest data from SMI.

Australia lags behind ad spend recovery as 2021 set to deliver growth
May 17, 2021
Australia’s advertising spend recovery lagged behind the US, UK, New Zealand and Canada in the first quarter of 2021, as marketing in those four markets returned to pre-COVID-19 numbers.

Early bookings for April and May show growth of more than 20%
May 4, 2021
SMI’s forward bookings detail shows the stronger demand will continue with the early April data up 20% (ex-digital) from last year’s COVID lows.

Early SMI - Television bookings race into April and beyond
April 22, 2021
Metro TV advertising revenue growth is running 7% ahead of the same month last year, according to early numbers from Standard Media Index.

NEWS: OOH industry revenue down 24% but OMA hails March turnaround
April 12, 2021
The Outdoor Media Association (OMA) has reported Australia’s Out-Of-Home (OOH) sector experienced a 24% dip in net media revenue for Q1 of 2021 compared to the same period in 2020.

TV posts strong recovery but overall February ad spend down 2.6%
April 12, 2021
Television continues to lead the way as the Australian media market recovers from COVID-19, and it was one of the few sectors that reported growth as ad spend fell 2.6% year-on-yea...

IPG Mediabrands returns to Standard Media Index in Australia
April 12, 2021
IPG Mediabrands has returned to the Standard Media Index in Australia after pulling out of the key industry metric in 2016.

Media agencies on the frenzy in television ad spend
April 8, 2021
Media agencies see the resurgence of television ad spend continuing as brands seek to grow market share and presence. The Standard Media Index numbers for February show overall TV ad spend up 8.5%, or $18 million, for the month.

Shopper Media's new Head of Platform
April 8, 2021
Shopper Media appointed James Poole to the newly created role of Head of Platform, with a focus on enhancing the capability of the digital out-of-home (DOOH) network. The latest SMI data saw Shopper Media post 8.4% growth, the highest growth offline media company in real dollar terms for the second consecutive year.

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