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NEWS: OOH industry revenue down 24% but OMA hails March turnaround
April 12, 2021
The Outdoor Media Association (OMA) has reported Australia’s Out-Of-Home (OOH) sector experienced a 24% dip in net media revenue for Q1 of 2021 compared to the same period in 2020.

TV posts strong recovery but overall February ad spend down 2.6%
April 12, 2021
Television continues to lead the way as the Australian media market recovers from COVID-19, and it was one of the few sectors that reported growth as ad spend fell 2.6% year-on-yea...

IPG Mediabrands returns to Standard Media Index in Australia
April 12, 2021
IPG Mediabrands has returned to the Standard Media Index in Australia after pulling out of the key industry metric in 2016.

Media agencies on the frenzy in television ad spend
April 8, 2021
Media agencies see the resurgence of television ad spend continuing as brands seek to grow market share and presence. The Standard Media Index numbers for February show overall TV ad spend up 8.5%, or $18 million, for the month.

Shopper Media's new Head of Platform
April 8, 2021
Shopper Media appointed James Poole to the newly created role of Head of Platform, with a focus on enhancing the capability of the digital out-of-home (DOOH) network. The latest SMI data saw Shopper Media post 8.4% growth, the highest growth offline media company in real dollar terms for the second consecutive year.

Shopper Media announces James Poole as new head of platform
April 7, 2021
Shopper Media has appointed James Poole in the newly created role of Head of Platform, with a focus on enhancing the capability of the digital out-of-home (DOOH) network.

Report: Two-speed ad recovery underway
April 6, 2021
The latest numbers reveal the recovery in advertising spend is uneven across all markets

Long Read: Where will traditional media go to recover?
April 6, 2021
The pandemic hit meant that media agency bookings, as recorded by Standard Media Index (SMI) figures, would slump by a record 40.4 per cent year-on-year to reach $345.6 million in May.

A two speed recovery is becoming evident: SMI
April 1, 2021
In February, Australian media agencies reported a reduced year-on-year decline of 2.6% to $557.9 million as the start of a two-speed recovery begins to emerge.

SMI - Two-speed recovery emerges in February
April 1, 2021
Media agency bookings have continued to recover from the COVID-19 pandemic, with a reduced year-on-year decline of 2.6% to $557.9 million in February, according to SMI figures.

SMI adds Mediabrands to its Australian database
March 25, 2021
Standard Media Index has further strengthened its market coverage with the inclusion of IPG Mediabrands into its Australian database. SMI AU/NZ Managing Director Jane Ractliffe says the move would underpin confidence in Australia’s advertising market at this critical time, as all media stakeholders have a database representing virtually all national marketer ad spend on which to base their crucial advertising decisions.

IPG Mediabrands joins SMI Australia
March 25, 2021
Standard Media Index has announced the inclusion of IPG Mediabrands into its Australian database meaning all the holding companies are now in its data pool.