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Australia lags behind ad spend recovery as 2021 set to deliver growth

Author: Miranda Ward
Publication: Financial Review

Australia’s advertising spend recovery lagged behind the US, UK, New Zealand and Canada in the first quarter of 2021, as marketing in those four markets returned to pre-COVID-19 numbers.

Ad spend between January and March across the five comparable markets rose 4 per cent on the first quarter of 2020 and 1 per cent on the 2019 first quarter, according Standard Media Index, which tracks advertising spend from media agencies, but does not account for direct spend.

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