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AUNZ Market Unlikely To Feel Major Covid-19

Author: Ally Burnie
Publication: Bandt

The Australian and New Zealand media markets are unlikely to experience higher levels of decline in advertising demand due to the coronavirus pandemic, according to early ad spend data from Standard Media Index (SMI).

According to SMI Australia and New Zealand MD Jane Ractliffe, while the market has been awash with talk of campaign cancellations, the net impact for Australian agency advertising in the past two weeks has seen an inflow of $17 million in agency bookings.

Standard Media Index is now a Guideline company

Learn more