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Billboard giants push for discounts from airports, councils

Author: Zoe Samios
Publication: Brisbane Times

Billboard companies are in negotiations with transport agencies, airports and local councils about ways to offset massive declines in advertising spending caused by the coronavirus pandemic.

Companies such as oOh! Media and JC Decaux were among the worst affected by weak advertising market conditions which forced local media businesses to withdraw earnings guidance, renegotiate broadcast deals, shut newspapers and magazines and axe jobs.

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