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Canadian ad market hardest hit as 2020 spend shrank 19%

Author: Greg O'Brien

NEW YORK — The Canadian advertising market experienced a 19% year-over-year drop in 2020, making it the most Covid-impacted market in comparison with an 8% total decline across all Anglo markets studied by Standard Media Index’s most recent advertising intelligence report. Taking a look at calendar year 2020, Canada’s 48% decline in advertising spend in the second quarter was the most pronounced compared to the U.S., U.K., Australian and New Zealand markets, but it managed to recover somewhat by the end of the year, with only a 6% year-over-year decline in Q4 2020. However, Canada is showing a slower recovery…

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