Canadian Ad Spend Fell More than 36% in March to May Period: SMI
Author: Chris Powell
Publication: The Message
The global pandemic led to record declines in ad spend levels across some major advertising markets between March and May, according to new data from advertising intelligence firm Standard Media Index.
Using media agency billing data, SMI tracked spending across the United States, the U.K., Canada, Australia and New Zealand from the beginning of the pandemic until the end of May.
Read the full article by clicking the button below:
