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Cost of NFL in-game ads jump 15 percent and hits three-year high
Author: ANTHONY CRUP
You get what you pay for
Two years ago at about this time, a host of self-proclaimed experts (and a whole lot of people who probably should have known better) were falling all over themselves in their haste to toss a spadeful of dirt onto the lid of the NFL’s casket. TV ratings were plummeting, the president was racking up cheap style points from his base with his anti-NFL tweets and blowhards of all stripes stormed the Nielsen burial plot with shovels aloft.