Standard Media Index is now a Guideline company. Learn more

Cost of NFL in-game ads jump 15 percent and hits three-year high


You get what you pay for

Two years ago at about this time, a host of self-proclaimed experts (and a whole lot of people who probably should have known better) were falling all over themselves in their haste to toss a spadeful of dirt onto the lid of the NFL’s casket. TV ratings were plummeting, the president was racking up cheap style points from his base with his anti-NFL tweets and blowhards of all stripes stormed the Nielsen burial plot with shovels aloft.


Standard Media Index is now a Guideline company

Learn more