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Covid impact on ad sales shows 37.1% average decline in Q2

Author: Greg O'Brien
Publication: CARTT

Largest drop seen in Canada NEW YORK – The global Covid-19 pandemic has inflicted further damage on U.S., U.K., Australian, New Zealand and Canadian ad markets, according to Standard Media Index, whose data shows second quarter ad revenues fell on average 37.1%. SMI collects and publishes media agency payment ad spend data and based the analysis on its collection of that information from those markets from April to June. “When we first looked at the multi-market impact of Covid a few months ago the average decline for the first three months of the crisis was 28.2% but the continuation of…

Standard Media Index is now a Guideline company

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