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Digital and TV ad spend fuel summer rebound

Author: Greg O'Brian

Radio, other media, still suffering NEW YORK – The Canadian advertising market saw considerable growth in the third quarter of the year, as compared to Q2, according to market data cruncher Standard Media Index. SMI collects and publishes media agency payment ad spend data, so its numbers come from actual invoices of ad time/space sold. With the cancellation of sporting and other live events the ad sector suffered deep declines in Q2 ad revenue, averaging minus-47%. However, in Q3 the broadcast market a big bounce back with 39% growth, ending the quarter only 7% below the 2019 season. The return…

Standard Media Index is now a Guideline company

Learn more