Digital leads market recovery with overall ad spend up 2% in December

Author: Zanda Wilson
Publication: Mumbrella

Ad spend in Australia has recorded another month of growth, as the media agency market continues to show clear signs of post-COVID recovery.

Digital spend continued to lead the way in December of 2020, with a late surge in bookings delivering a 15.9% increase in ad spend in the category year-on-year, contributing to an overall increase of 2% in spend.