Digital media seeing some upward momentum, but recovery remains slow

Author: Pragya Sehgal

Digital media is seeing the strongest recovery month-over-month in Canada as lockdown measures across the country start to lift, according to the Standard Media Index, which analyzes data related to advertising pricing and spend. 

Digital media performed much stronger in the U.S. than in Canada with the former market declining 18.4 per cent, Canada falling by 38.3 per cent.