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Digital seeing some ad recovery as lockdowns ease in Canada, says SMI
Author: Greg O'Brien
AS REGIONS ACROSS Canada begin to lift their stricter lockdowns, the severe drop in media investment experienced since the beginning of the mid-March pandemic is starting to flatten out – and when it came to ad spending on digital media in May, it’s begun a small uptick, according to Standard Media Index. “Over the past three months we have seen the enormous impact Covid-19 has had across most facets of our lives. For the media and advertising industry specifically, we saw media investment in April drop to less than half of last year’s,” said James Fennessy, CEO of SMI.