Standard Media Index is now a Guideline company. Learn more

EARLY SMI: October misses an expected lift in advertising spend


Author: Chris Pash
Publication: Ad News

Early SMI (Standard Media Index) numbers for October indicate a soft advertising market across all forms of media in Australia.

This would mean another negative growth month in media agency spend, the 14th in a row, when numbers for October are  finalised.


Standard Media Index is now a Guideline company

Learn more