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Exclusive Video Interview with James Fennessy

Author: Lavina Suthenthiran
Publication: MediaSpace

James Fennessy, Global CEO of Standard Media Index told us about the impacts of COVID on advertising expenditure based on agency holdings figures in the US, Canada, UK, Australia and New Zealand: “TV has been down by 25% on a year-on-year basis, and digital has been off 24%. Unfortunately for other traditional traditional, legacy media there has been much more negatively influenced… so if we look across radio, print, out-of-home, those sectors have gone down to 60-70% through that March-May period.”

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Standard Media Index is now a Guideline company

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