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How NASCAR maintained its TV audience and seeks to grow for the 2021 season


Author: Bill Shea

NASCAR is one of the few major sports that emerged from last year without significant TV audience troubles.

And that’s reason for optimism as the Cup Series regular season begins Feb. 14 with the Daytona 500 on Fox.

How did NASCAR avoid the TV declines that siphoned so many viewers from….


Standard Media Index is now a Guideline company

Learn more