How the Ad Slump Affects Big (and Small) Tech

Author: Tom Dotan and Jessica Toonkel
Publication: The Information

The severity of the pandemic-caused ad market slump is becoming clearer. The immediate impact is particularly sharp for digital media, where some executives report declines of as much as 50% in ad bookings. But analysts also predict that big companies like Alphabet, Facebook and Twitter will be hurt—and that they could feel the damage for several years.