Improving Ad Market Still Doesn’t Make Twitter a Buy

Big Tech earnings will grab the headlines on Thursday, when Facebook, Google, Apple, and Amazon will all announce quarterly results. Twitter (TWTR) reports on the same day and while hardly a minnow itself, will attempt to steer attention away from its larger peers.

Ahead of the print, we’ve used SEMrush data to provide some insights into the online performance of the social media giant. SEMrush, which is the world’s most accurate website traffic monitoring tool, shows that Twitter had 13.2 million visits in Q3, about 6% below Q2’s 14 million visits.