SMI AU/NZ Managing Director Jane Ractliffe said the move would underpin confidence in Australia’s advertising market at this critical time, as all media stakeholders have a database representing virtually all national marketer ad spend on which to base their crucial advertising decisions.
“We are thrilled to have Mediabrands data in the Australian database and this news will be welcomed across the industry as advertisers, media companies and the finance market seek the most reliable data possible to track the market’s return to growth post COVID,’’ she said.
Mark Coad (main photo), the Chief Executive Officer of IPG Mediabrands Australia, said the SMI data was the industry benchmark and Mediabrands was pleased to contribute to the data.
