Media owners urge brands to not go dark during pandemic
Author: Mariam Cheik-Hussein
Publication: Ad News
Media owners are pushing for brands to maintain advertising investment during the coronavirus pandemic with a new joint campaign.
COVID-19 has caused many brands to pull back on advertising which has hit media owners across Australia. Publishers, such as Nine and News Corp Australia, have had to pause print productions, while others, such as Seven West Media, have asked staff to take pay cuts to deal with weaker advertising revenue.
