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Mumbrellacast: 2Day FM returns to talent, positive signs for ad spend, and TikTok’s Brett Armstrong

Author: Zoe Wilkinson
Publication: Mumbrella

This week, the latest chapter in 2Day FM’s quest for a breakfast team that sticks continued, as it was announced that Hughesy and Ed would be shifting from drive to the morning, accompanied by Erin Molan. After a series of hosts beamed into Sydney from other states, and brief reprieve with a music-only show from Jamie Angel, locality is the name of the game. The Mumbrellacast team breaks down the strategy behind this latest talent update.

Standard Media Index is now a Guideline company

Learn more