National TV Ad Revenue Dropped 2.4% in January

National linear TV advertising revenue was down 2.4% in January from a year ago, when advertisers spent unusually heavily to avoid competing with NBC’s Olympics, according to new data from Standard Media Index.

SMI said that in addition to marketers moving dollars some programming moved from February to January, including CBS’s broadcast of the Grammy Awards.

https://www.broadcastingcable.com/news/national-tv-ad-revenue-dropped-in-january