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National TV Advertising Market Trims Losses To 9% In June

Author: Wayne Friedman
Publication: MediaPost

National TV advertising in June declined 9% to $3.2 billion — a much smaller decline than the two previous months, according to Standard Media Index.

In April, in the thick of the COVID-19 pandemic downturn, there was a massive loss of 28%, followed by a 19% decline in May. Overall, the second quarter witnessed a 19% decline in the March to June period.

The primary reason for the decline in June was the lack of sports TV content, which led to a 60% drop in ad spending. During this month, there were no NBA Finals, NHL’s Stanley Cup Finals and or regular-season Major League Baseball games.

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