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NBC Taps ‘Today’ For TV’s Streaming Wars With ‘All Day’ Video Feed (EXCLUSIVE)

Author: Brian Steinberg
Publication: Variety

After decades spent fighting TV’s never-ending battle for morning-news dominance, NBC’s “Today” is launching a salvo on another front: Hollywood’s streaming wars.

NBC is set to debut “Today All Day,” a round-the-clock “feed” of material from its venerable A.M. program. The offering will be available starting Wednesday on Peacock, the new streaming-video outlet from parent NBCUniversal, as well as on  NBC hopes to distribute the new product via other venues as well, says Chris Berend, executive vice president of digital for NBC News Group, in an interview.

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