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NEWS: Shopper Media leads retail out of home growth, up 8.4% in 2020

Author: Zanda Wilson
Publication: Mumbrella

One of the categories hit hardest by the coronavirus pandemic, retail out of home is now bouncing back, with Shopper Media leading the way when it comes to growth.

Shopper Media achieved 8.4% growth, with retail outdoor bucking the trend for the wider out of home category, according to Standard Media Index (SMI’s) figures for 2020. It was also the fourth-fasted growing media group year-on-year behind Spotify and LinkedIn.

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