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NFL In-Game Ads Selling For 15 Percent More YOY


With two weeks remaining in the regular season, the NFL’s national and regional TV windows are averaging 16.7 million viewers and a 9.6 household rating, up six percent versus the analogous period a year ago and a lift of 11 percent compared to the same span in 2017.

According to Standard Media Index data, in-game unit costs in October NFL broadcasts jumped 15 percent compared to the year-ago period, with advertisers spending an average rate of $419,045 for 30 seconds of airtime, which is up from $363,016 in October 2018.


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