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Outlook – The latest SMI numbers show advertising demand edging back


Author: Chris Pash
Publication: Ad News

The latest SMI (Standard Media Index) numbers, driven by media agency numbers, show the return of advertisers, especially to the television market.

As expected September weakened with ad spend down 24.3% in September as key sporting events and attached advertising moved to October.


Standard Media Index is now a Guideline company

Learn more