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Standard Media Index expands into Canada
June 3, 2020
Standard Media Index of New York has expanded its operations into Canada. The company specializes in tracking advertising pricing and spending data. It also operates in the United...
Ad-Spend Tracker Standard Media Index to Launch in Canada
June 3, 2020
Standard Media Index, a tracker of ad-spending and pricing data that has in recent years become more widely adopted in the U.S., is set to launch its service in Canada.
“For t...
Standard Media Index expands to Canada
June 3, 2020
Agencies, brands and publishers in Canada have a new resource to look to for data and insights about ad spending data.
Standard Media Index has officially launched a Canadian ou...
Transparency coming to the costs of advertising in Canada
June 3, 2020
SMI launches in Canada today By Greg O’Brien MOST PEOPLE BUYING or selling advertising will likely tell you a rate card is merely the beginning of a conversation – and what cli...
Big advertisers channelled more spending towards newspapers in April
June 3, 2020
Big businesses and government departments increased their spending on newspap...
Ad-Spend Tracker Standard Media Index to Launch in Canada
June 3, 2020
Standard Media Index, a tracker of ad-spending and pricing data that has in recent years become more widely adopted in the U.S., is set to launch its service in Canada.
“For t...
Transparency coming to the costs of advertising in Canada
June 3, 2020
SMI launches in Canada today By Greg O’BrienMOST PEOPLE BUYING or selling advertising w...
Ad Intelligence Firm SMI Expands Agency Pool, Market Coverage Too
June 3, 2020
Standard Media Index (SMI), which has emerged as the market leader in competitive ad-spending intelligence via a “pool”-based system that taps directly into the media-buying pr...
Canadian pandemic media spending
June 3, 2020
Standard Media Index has released a report of the impact of the COVID-19 pandemic on media spending in Canada. According to the report, the Canadian agency media...
Ad Intelligence Firm SMI Expands Agency Pool, Market Coverage Too
June 2, 2020
Standard Media Index (SMI), which has emerged as the market leader in competitive ad-spending intelligence via a “pool”-based system that taps directly into the media-buying pr...
Media Advertising Bottomed Out In April, Dropping 35%
June 2, 2020
The full impact of the COVID-19 pandemic was felt in April. The monthly unemployment rate as measured by Bureau of Labor Statistics reached 14.7% as the U.S. economy lost a recor...
Australia’s biggest advertisers during COVID-19
June 2, 2020
The ad spend canary has taken a record beating during the coronavirus crisis but there are some parts of Australia's economy launching campaigns like never before.
Media agency...
