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Ad Market Holds Steady In February, The Last 'Normal' Month For A While
March 31, 2020
Call it the calm before the advertising cuts storm, but the most recent data on the U.S. advertising marketplace shows it holding steady through February....
National TV Ad Spending Grew 4.2% in February: SMI
March 26, 2020
The national television advertising business was strong in February, before the Coronavirus crisis gripped the country.
According to new data from Standard Media Index, national...
How Big an Impact Could Covid-19 Have on Ad Spend in 2020?
March 18, 2020
There's a new issue for both the U.S. and global media marketplace: coronavirus (COVID-19). People are heeding calls for social distancing as a way to mitigate the spread of the vi...
Out-of-home advertising rises in 2019 despite a tough market
January 21, 2020
Revenue for out-of-home increased by 1.5% to $935.5 million on net media revenue for 2019.
The results are up from $921.3 million for 2018. However, the fourth quarter for 201...
Radio advertising revenue down by 6% in 2019
January 21, 2020
Advertising revenue for metropolitan radio fell by 6.1% to $760.8 million in the 2019 calendar year, according to Deloitte data....
Early SMI: The ad spend canary missed the santa rally
January 17, 2020
Early numbers from the SMI (Standard Media Index) indicate the ad spend canary failed to liftoff again in December.
An expected strong Christmas adve...
Broadcast TV’s Ad Revenue Resilience: A ’20s Boom Or Bust?
January 8, 2020
As hundreds of thousands of people traipse through the convention halls and hosted sessions across Las Vegas as the Consumer Electronics Show (CES) continues, St...
SMI DATA : AD Spends Dive On Soft Pre-Christmas
January 7, 2020
In Australia, outdoor was the only media reporting higher November bookings (up 0.4 per cent).
But while retail advertising strongly underpinned the NZ media (the retail and spe...
SMI: Advertising demand falls again in November
January 7, 2020
The Australian media agency market reported softer November advertising demand, dropping 11% to close the 15th month in a row of negative growth.
The pre-Christmas santa rally...
Linear TV Market: A ‘Moderate’ Decline in Ad Demand
January 3, 2020
January 3: Radio + TV Business Report - Linear TV Market: A ‘Moderate’ Decline in Ad Demand
https://www.rbr.com/linear-tv-market-a-moderate-declin...
Report: Linear TV Ad Spending Down 5% in 2018-2019
January 3, 2020
Advertising spending on linear television fell 5 percent to $44.2 billion during the 2018-19 television year, according to a new report from Standard Media Index....
Report: Linear TV Ad Spending Down 5% in 2018-2019
January 3, 2020
Advertising spending on linear television fell 5 percent to $44.2 billion during the 2018-19 television year, according to a new report from Standard Media Index....
