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Nice Work If You Can Get It: As May C3 Ratings Fall 14%, Network Ad Revenue Rises
June 21, 2017
The final month of the 2016-17 broadcast season was something of a disaster from a ratings perspective, although the exodus of viewers didn't precipitate a drop in ad spending....
Time Warner Will Create 10 Original Shows for Snapchat
June 19, 2017
Snapchat has many more shows, created by some of the top TV channels, coming over the next two years....
Exclusive: How You Are Spending Online
June 19, 2017
Australia's retail sector continues to invest in digital media as it faces an increasingly disruptive market, the latest Standard Media Index (SMI) advertising payment data has rev...
May Media Agency Bookings Drop Nearly 10%
June 16, 2017
Media agency bookings in May dropped by nearly 10% year-on-year due to the effects of last year's federal election, according to Standard Media Index....
Upfronts Still Matter, Despite Sea of Advertising Choices
June 5, 2017
Based on ad spending from October to September, Standard Media Index saw the 2015-16 national broadcast and cable TV Upfront generated $14.5 billion in ad dollars for the primetime...
President Trump is Late-Night TV's Muse and Viewers are Loving It
May 5, 2017
While TV news pundits were still analyzing President Trump’s first address to Congress on Tuesday, Stephen Colbert was already milking it for late-night laughs....
Morning Scramble: Ad Dollars Surged at ‘CBS This Morning’ in 2016
March 23, 2017
In TV’s scorched-earth morning-TV wars, Madison Avenue is placing more stock in broadcast TV’s third-place show – a signal of growing confidence in CBS’ “CBS This Morning...
Cable's Top Morning Show 'Fox & Friends' Gets a Ratings Bump from its Biggest Fan, President Trump
March 15, 2017
Ad revenue for "Fox & Friends" rose 33% to $12.5 million during the fourth quarter of 2016 compared with the same period a year earlier, according to data from Standard Media I...
NFL TV Ad Revenue Hits Record $3.5 Billion Despite Drop In Ratings
March 2, 2017
Ad revenue hit a record $3.5 billion, up 3% over 2015, according to research firm Standard Media Index....
Trump Proves Comedy Gold for US Networks’ Late-Night Satire
February 26, 2017
The ratings bump has allowed NBC to charge advertisers more money. The average cost of a half-minute spot on SNL increased 86 per cent in January from a year ago, according to SMI....
NBC Helps Drive TV Ad Spending Up 5.7% in January, SMI Says
February 25, 2017
In January, the television market witnessed a 5.7% increase in ad spending, according to Standard Media Index....
Trump Continues to Be Lucrative for Cable News Networks, and SNL
February 24, 2017
Regardless of what one thinks about Donald Trump’s presidency, it’s been an unqualified success in at least one area: the ad revenue surge it’s providing to the networks and...
