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Will Canada's ad market see a quick or cautious recovery?
February 1, 2021
Experts from SMI share what 2020 ad spend trends say about the market and what advertiser confidence will be like in 2021.
To understand where the industry might be going, it he...
Are Media hires Melissa Mason as digital editor across Elle and Marie Claire
January 28, 2021
Mel Mason will be pivotal in driving forward the digital editorial strategies of Elle and Marie Claire in 2021. According to Standard Media Index figures, spend is still back 35.8% in the magazine market.
Resurgent Out Of Home Looks Forward To 2021
January 26, 2021
The Standard Media Index (SMI) reported Out of Home data in November; revenue for the month was flat year on year for the first time since the lockdown in March.
How valuable is a Canadian Super Bowl buy?
January 25, 2021
While it’s still anyone’s guess whether it’ll be the Tampa Bay Buccaneers or Kansas City Chiefs that end up the winner at Super Bowl 55 on Feb. 7, one thing that is certain,...
Outdoor Media Association reports 39.4% drop in 2020 revenues
January 20, 2021
The Outdoor Media Association (OMA) has reported that the Out of Home (OOH) industry saw a decrease of 39.4 % on net media revenue for 2020.
OOH net media revenue fell almost 40% in 2020
January 20, 2021
Independent media agencies are predicting a strong recovery from COVID-19, forecasting an increase in staff and revenue in 2021.
Independent media agencies predict strong recovery from COVID-19
January 19, 2021
Independent media agencies are predicting a strong recovery from COVID-19, forecasting an increase in staff and revenue in 2021.
Media agencies report upbeat clients as 2021 gets underway
January 14, 2021
Media agencies report a positive and optimistic outlook among clients as bookings lift and the industry looks to upbeat forecasts for 2021.
Marketers witholding budgets for the second half of the year: AANA and Ipsos
January 12, 2021
Half of Australian marketers are withholding their budgeted advertising spend as they wait for more stability in the country’s COVID-19 status, new research from Ipsos and the Au...
Australians spent 43 percent more time consuming news in 2020
January 12, 2021
The latest Nielsen Digital Content Rankings show there was an increase of 43 percent of the cumulative time spent watching the news in 2020 compared to 2019.
Ad spend jumps 8.3% – the first growth reported in 26 months
January 11, 2021
Australia’s Media AgencyMmarket has finally emerged from the longest advertising recession ever recorded according to the Standard Media Index.
SMI: Dark days of Australian ad spend are over
January 11, 2021
SMI is claiming Australia’s dark days of media spending decline are over with 8.3 per cent year-on-year gains recorded in November 2020.
