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SMI: Dark days of Australian ad spend are over

Author: Nadia Cameron
Publication: CMO Australia

SMI is claiming Australia’s “dark days” of media spending decline are over with 8.3 per cent year-on-year gains recorded in November 2020.

The latest Standard Media Index (SMI) figures show Australia’s media industry recorded its first year-on-year spending gains in 26 consecutive months, up 8.3 per cent in November 2020 compared to the previous year. The growth was due to strong TV and digital advertising spending as well as key product categories upping their ad investments once more.

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