Standard Media Index is now a Guideline company. Learn more

Outdoor Media Association reports 39.4% drop in 2020 revenues


Author: Olivia Kruimel
Publication: Mumbrella

The Outdoor Media Association (OMA) has reported that the Out of Home (OOH) industry saw a decrease of 39.4 % on net media revenue for 2020, down from $935.5 million in 2019 to $566.5 million in 2020, taking into account a change in membership reporting between the two periods.

Forth quarter 2020 saw a decrease of 32.9% on net media revenue year-on-year, totalling $181 million, down from $269.9 million for the same period in 2019


Standard Media Index is now a Guideline company

Learn more