People Moves: New VPs at SMI, MIQ

Darrick Li joins SMI from ComScore

Darrick Li is the new VP of sales and client services at Standard Media Index (SMI), the marketing intelligence and pricing data firm that recently expanded into Canada. The firm launched here shortly after the pandemic hit and has been gradually staffing up, recently adding marketing vet Jason Keown as its VP of marketing for North America. For his part, Li, who joins the firm from ComScore, is responsible for developing strategic relationships with agency partners and industry associations.