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Price of NFL commercial time spiked this season: Here’s how much ads cost

Author: Thomas Barrabi
Publication: Fox Business

The cost of commercial time during NFL games has spiked significantly during the 2019 season, just two years removed from a sustained ratings decline that led some prognosticators to argue the league’s audience had peaked.

Advertisers paid an average of $419,045 for a 30-second commercial window during NFL games in October, Ad Age reported Thursday, citing data from Standard Media Index. That sum marked a 15 percent increase compared to the same period one year ago, when 30 seconds of airtime during games cost an average of $363,016

Standard Media Index is now a Guideline company

Learn more