Shift to streaming drove premium video CPM pricing up
Author: Tony Rifilato
Publication: AdExchanger
It’s no surprise that premium video — commercially produced, long-form episodic video — commands much higher premiums than standard digital video, but recent research from Standard Media Index (SMI) showed just how much.
SMI found that average premium video CPMs were nearly two times higher at 192% of the total digital video market, and accounted for 43% of total digital video revenue share.
CTV device pricing commands a 190% upcharge across both premium and non-premium video inventory — 90% higher than all digital video CPMs, which includes desktop and mobile, as more consumers view premium content on their television screens.
