Shopper Media announces James Poole as new head of platform

Shopper Media has appointed James Poole in the newly created role of Head of Platform, with a focus on enhancing the capability of the digital out-of-home (DOOH) network.

Jamie Hollebone, Shopper Media’s Head of Revenue, says, “James’ role will be transformative for our business, driving greater innovation and network optimisation whilst leading our programmatic offering.

“James will be working closely with creative and media agencies to leverage the capabilities of our Smartlite network, enabling advertisers to optimise their campaigns and achieve deeper engagement through more dynamic and contextually relevant messaging in retail environments.”

Jamie Hollebone Shopper Media’s Head of Revenue and James Brooke, Head of Platform.