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SMI: Advertising spend drops 8.5% in October


Author: Chris Pash
Publication:

Billings by Australian advertising media agencies fell again in October, this time by 8.5%, according to the latest SMI (Standard Media Index) numbers.

The market remained unexpectedly weak with all major media reporting lower bookings, marking the 14th month of negative growth in a row.


Standard Media Index is now a Guideline company

Learn more